LinkedIn Like a Hotshot for Professional Match


LinkedIn is great for creating that first engagement or first contact.

However, online first impressions leave no room for mistakes. It’s easier to make assumptions about someone when viewing their online self rather than when meeting face-to-face.

Whether you are job hunting or looking to upgrade your profile to find prospects or grow your network, we wanted to share with you these LinkedIn tips, techniques and best practices.

And no, your LinkedIn profile doesn’t have to be boring.

Using LinkedIn for Personal Branding


  • US-based agencies rate LinkedIn as the most important social network platform.
  • 1 out of every 3 professionals in the world is on LinkedIn.
  • Research indicates that hiring authorities turn to LinkedIn first when they search online for candidates – before heading to Google, other search engines and other social networks.
  • Recruiters have embraced LinkedIn as their No 1 tool for referrals.

First of all, ‘professional’ doesn’t mean impersonal. The best way to set up your profile is to do so by telling a story. Your professional story. Then, the way you tell it depends on whose attention you’re trying to attract. Whether it’s potential customers, new business partners, job candidates, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.

Whether you like it or not, having no profile picture tends to create suspicion. No, you won’t be hired for your looks, but humans like to see human faces. That’s it. Just make sure you pick an appropriate one. This isn’t Facebook. This isn’t Tinder. But bear in mind: the best thing you can do is to be yourself! Don’t set up your profile with a boring headshot to look like that guy in a suit if you are never going to wear suits again.

Give your 100%

Stop procrastinating and fully complete your LinkedIn profile. This will give potential employers or prospects a good impression. But most importantly, it’s your chance to fully take control of your profile.

In the experience section, make sure you use keywords which are relevant to your industry or area of expertise. When recruiters use LinkedIn, they search for candidates by using keywords. Rather than using it as a boring form that needs to be filled, see it as the perfect occasion to let them know a little bit more about what experiences made you who you are.

Customize your vanity URL

Do not use spaces or special characters. Stick to what is simple and efficient.

Ex: https://www.linkedin.com/in/jdoe/
Not like this!: https://www.linkedin.com/in/john-eddie-doe-563b115/

Create a strong profile headline

Use at least one or two industry keywords in your headline copy. Go straight to the point and give your title (functional title), your specialization, area of expertise, industry or area of knowledge.

Create an effective profile summary

Once again, bear in mind that you are here to tell your professional story and demonstrate your expertise. Use the Summary and Experience sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing or working with. Be sure to include keywords and phrases that highlight your best skills and improve your visibility in LinkedIn and Google search results. Always go for keywords which best describe you.

Add relevant industry skills to your “Skills” section

This one speaks for itself. If you are looking to work as a Senior Web Designer, maybe talking about your experience as a kitchen assistant when you were 16 is not really relevant. Not that we have anything against food.

Regularly check who has viewed your profile

And interact with them. We’ve all experienced the do-I-know-you feeling – and there’s nothing more awkward than having someone you barely know sending you a request with no context whatsoever. Wait. In fact, there is something weirder than that: when you accept their request and never, ever again interact with them. They added you, never introduced themselves and never said “thanks for accepting my request”. Don’t be that guy.

People viewing your profile can fall under the following categories: Interested prospect, professional connection or opportunity connection.

Keep your conversation positive

Keep your tone and language positive and professional. Again, this is not Facebook (not that we encourage you to be an online hater on Facebook). Keep it simple and be yourself, but remember that the power of positivity is extraordinary.

Put the “social” in “social network”

Ok, we keep saying that LinkedIn is not Facebook, but it is nevertheless a social network and you are sharing and interacting with real people. Saying “thank you” when someone accepts your request and sending follow-up messages makes a HUGE difference and can help you stand out from other people. In a world full of likes, retweets and pins, it’s always nice to experience genuine interaction whether you give or receive.

Good luck!